More
projects
Go back
Desarrollo-en-sus-manos-1

Ready to Play!

We promote healthy habits in preschool-aged children in order to have an impact in their health and development postively with educational and entertaining content that's present through diverse platforms. We design innovative tools, alongside diverse sectors, that adapt to the region's context.

IN THEIR LANGUAGE

With the Sesame Street's characters, we invite children to ponder on the importance of caring for their health early on in life. We address important issues for their welfare such as:

  • body consciousness and the importance of taking care of it;
  • reassessing exercising as something fun;
  • habits and decisions for a balanced nutrition;
  • personal care and oral health;
  • emotional management, autoregulation and self-esteem.

 

STRATEGIC PARTNERS

Sésamo


Partners: Sésamo, Fundación Carlos Slim, Canal Once, UNICEF
Location: Colombia, Ecuador and Mexico
Started in: 2016

+289K
children have been reached
+3K
visits in our website
26
TV episodes
Desarrollo-en-sus-manos-1
Fotografía: Sésamo

NEAR THEM

We help children and their families develop healthy habits with fun activities presented through different channels:

WORKING TOGETHER

We work alongside governments, businesses, non-governmental organizations and civil society to develop innovative tools that adapt to the regional context and involve children, their parents and caretakers.

 

Desarrollo-en-sus-manos-1
Fotografía: Sésamo
Fotografía: Sésamo
Fotografía: Sésamo
Fotografía: Sésamo

Related Projects
ReadyNation Early Childhood Global Workforce Imperative
Early Childhood as a Global Workforce Imperative
08/12/2019

Jerry Maginnis was a guest speaker at “Business, Families, Human Capital: Advantages of Investing Early,” an event for business leaders in Mexico to discuss the importance of investing in early childhood education. We hosted this event in October of this year alongside CitiBanamex, CMN, IMCO and ReadyNation International. To read Jerry’s take on why investing in the earliest […]
Seminario políticas públicas Primera Infancia
The key to prosperous countries is in early childhood
23/11/2018

Countries need to ensure that their children live in optimal conditions for their development even before they are born. There is still much to be done to achieve this goal and one of the best places to start is the design of public policies focused on the wellbeing of early childhood. Our vision is that […]