Sesame Street characters help children to learn during their early years of life about themes related to their well-being:
• Physical activity reassessment
• Habits and decisions for a balanced alimentation
• Emotional management and self-control
• Social, emotional, health and mental development
We want to be present in each moment of children’s lives. Therefore, we reach them through different digital platforms with activities to do with their parents, caretakers and teachers. Playing at home or in the park, in groups or individually, they learn to have conscience about their body, to stay active, eat healthy and take care of their health.
We united in a public-private alliance with Sesame Street, UNICEF, the Secretariat of Health in Mexico, Carlos Slim Foundation, Canal Once and Ecuador TV to create Ready to Play! We multiply results, promote the plurality of voices and the taking of responsibilities from each sector to permeate and to promote the knowledge, and relevance of health and development during early childhood.