- HARNESSING EFFORTS – EARLY CHILDHOOD DEVELOPMENT
- COLOR CAMPAIGN
The Spectrum of Healthy Development
Over 19,000 children in Costa Rica, Guatemala, Nicaragua and Panama learned to live healthily through colors.
Location: Costa Rica, Guatemala, Nicaragua and Panama
Partners: Glasswing International and American Nicaraguan Foundation
Total Investment: USD $534,045.00
FEMSA Foundation’s Investment: USD $272,150.00
Duration: 2016 – 2017
Contribute to improving knowledge and practices in topics related to nutrition, hydration, hyglene and exercising of and preschool students and lower elementary students in Costa Rica, Guatemala, Nicaragua and Panama.
With Color Campaign, we work with students, teachers and parents in 2 schools on a new subject: learning healthy eating habits and physical activity practice. Colors help children learn in a fun way about the benefits of food. We implemented scholar activations to stimulate better decision-making in children and therefore aid in their development.
The participation of teachers and parents was crucial for the sustainability of this project because they will spread the knowledge to future generations and in their homes.
Our partnership with the American Nicaraguan Foundation and Glasswing International has allowed us to scale this project. With the joint effort, we strengthened the actions to paint a better future since childhood.