- HARNESSING EFFORTS – EARLY CHILDHOOD DEVELOPMENT
- NOURISHING EXPERIENCES
A Tool for Growth
We promote early childhood development through one playful and attractive tool that will improve communication between health professionals, parents and caregivers of children through the age of 0 to 5. This way, they will comprehend the importance of proper nutrition and development in their first years of life.
Location: Jandira and São Paulo, Brazil
Partners: Centro de Recuperación y Educación Nutricional (CREN)
Total Investment: USD $105,479.00
FEMSA Foundation’s Investment: USD $91,084.00
Duration: 2017 – 2019
Promote child development through the development of a tool that allows better communication between parents and doctorrs in order to improve the comprehension of good nutrition and child devlopment messages to mothers and relatives of children from 0 to 5 years old.
We have an objective: to harness children’s potential. The right nutrition during the first years of life is a great opportunity to achieve it because during this phase the health and develop basis is set for life.
We seek that our parents and caregivers through the age of 0 to 5 improve their comprehension on nutrition during their first years of life. In this way, they’ll be able to transform meals into experiences that nourish them completely, not only physically but actually boosting their overall development. To do this, we created a playful and attractive tool to improve communication amongst them and health professionals that follow up on their children.
“The moments I like most with my son are breastfeeding and laughing.“
Mother of child
In 2017, we worked on a diagnosis to comprehend the underlying issue. We worked with focal groups with health professionals and surveyed families in Basic Health Units. During 2018, with the diagnosis in mind, we created the tool and its launch with personnel.